Under the agreement, Ten becomes an official partner across key AEG Presents venues and events, including Indigo at The O2, Watford Colosseum, University of Wolverhampton at The Halls and the iconic C2C: Country to Country festival. The partnership will provide eligible Ten members with enhanced access to a curated range of high-demand events and tours, with tickets made available through Ten’s closed-user member ecosystem.
Ticket inventory will be distributed via Ten Box Office, Ten’s proprietary ticketing platform, which enables eligible members to discover and book a curated programme of premium live entertainment, including theatre, music, family shows and sporting events. Through Ten Box Office, members can access official ticket inventory and selected opportunities made available specifically through Ten’s closed-user member ecosystem, rather than through general public sale.
The partnership represents a further step in building a scalable entertainment supply model, supported by ongoing digital integrations across ticketing partners and markets. By combining guaranteed inventory, strong partner relationships and data-led selection of events, Ten is continuing to expand its ability to deliver meaningful, differentiated personalised experiences to members and clients alike.
Lucy Chillingworth, Global Director of Live Entertainment for Ten Lifestyle Group plc, said:
“We are delighted to be partnering with AEG Presents on these venues and events. Ten has worked with the AEG for a number of years, and we are pleased to extend the relationship. Offering our members with access to official tickets is central to Ten’s entertainment proposition and this partnership further strengthens our ability to deliver trusted, high-quality live experiences. We are excited by the opportunity ahead and look forward to building a long-term, expansive relationship.”
