Management Team
The Board
Julian Pancholi
Non-Executive Chairman
Julian (“Jules”) Pancholi joined Ten in October 2017. Jules is an experienced technology and marketing services entrepreneur.
Jules served as a non-executive director of Skyscanner Limited, the travel fare comparison website until the sale to C TRIP for over £1.4 billion in 2016.
Jules holds or has retired in the year from Non-Executive and Chairman positions with a number of innovative growth companies including Oritain (forensic supply chain traceability and ESG), Simple Online Health (e-commerce automation), Nitro Digital (life sciences marketing), Easy Storage (storage innovation), Borrow My Doggy (two-sided marketplace) and Lumity Life (wellness e-commerce). His other ventures include Nixxie Ltd (a US-focused advertising tech business), Socius Technology Group Limited (a B2B fintech workflow solution) and Nitro Property Ltd (a syndicate based property portfolio business). He serves on the Investment Committee of Love Ventures and gains insights which supports Ten’s strategy from his active participation in late stage and pre-IPO Private Equity Markets.
Alex Cheatle
Group CEO and Co-Founder
Prior to founding Ten, Alex was a marketing manager at Procter & Gamble. Alex has a degree in Philosophy, Politics and Economics from Oxford University.
Andrew Long
Group COO and Co-Founder
Andrew Long co-founded the business in 1998 and currently serves as the Chief Operating Officer (COO) of the Group, overseeing key facets of the Company’s operations. His responsibilities span global business development, corporate client and account strategy, legal and compliance, programme management as well as the management of global real estate and capital projects. He is also a member of Ten’s ESG Working Group.
Andrew has been based in Singapore since 2012, where he assumed leadership responsibilities for the AMEA region, contributing significantly to Ten’s global presence and strategic growth. He relocated back to London in May 2025.
Alan Donald
CFO
Alan Donald joined Ten in June 2019 as CFO and brings more than 30 years’ of senior financial leadership experience across the insurance, healthcare, aviation, business travel and leisure sectors. He is responsible for the Finance and People Experience functions.
Prior to joining Ten, he served as UK Finance Director at Thomas Cook and held Chief Financial Officer roles at Saga Group plc (Travel Division), Carlson Wagonlit Travel (EMEA) and Menzies Aviation (John Menzies Group plc).
Earlier in his career, Alan held senior finance positions at Willis Corroon, BUPA and Cigna Healthcare. He is a qualified Chartered Accountant.
Victoria Carvalho
Chief Proposition Officer
Victoria joined Ten’s Senior Leadership Team in April 2018 as Managing Director and was appointed Chief Proposition Officer in November 2022. Victoria has over 20 years of experience working in strategic roles focused on operational growth.
Prior to joining Ten, she spent 5 years as Vice President, Global Client Services and Operations for Nasdaq and 11 years with Thomas Reuters in New York and London.
Edward Knapp
Non-Executive Director
Edward is a seasoned global business leader with extensive experience in technology, growth strategy, risk management, and transformation. He has held executive roles in consultancy, high-growth technology companies and major financial institutions, including McKinsey & Company, Barclays, HSBC and Revolut.
Edward’s expertise spans various sectors including financial services, consumer, telecom, public sector and not-for-profit organisations.
He serves as non-executive director of the FTSE100 F&C Investment Trust Plc and has extensive international private-equity backed and Plc Board experience.
Matt Lindsey
Non-Executive Director
Matt is an experienced product and technology leader with more than 20 years’ experience building and transforming global digital businesses. He has held senior leadership roles at YOOX NET-A-PORTER, Burberry and Expedia, with particular expertise in digital product strategy, AI, personalisation and customer experience.
Most recently, Matt served as Chief Product Officer at YOOX NET-A-PORTER, where he was a member of the Executive Committee and led its global product organisation. He previously served as Global Vice President, Digital Product at Burberry and held a number of senior engineering and product roles at Expedia. Matt currently advises businesses on AI product strategy and digital transformation.
