Start living the life you always wanted
Start Living x Ten
It is a service that ensures you and your loved ones enjoy the best life has to offer,
including hotels, restaurants, shows, and events worldwide.
Ten Personal Membership
We all dream of a life lived to the fullest, so why do we let life get in the way?
With Ten by your side you can turn dreaming into doing.
You can live life x Ten.
- Priority access to the best restaurants, hotels, shows and events around the world.
- Tailor-made holidays with complimentary upgrades and extras.
- Exclusive prices for 650,000 hotels worldwide, saving an average of 15% compared to what is available online.
- Amazing offers and early access to seasonal promotions from well-loved brands.
- Expert lifestyle managers who can organize the most urgent or complex plans.

Acquire and engage valuable customers to triple your ROI
Ten’s services are used by clients to acquire, engage and retain affluent, high net worth customers or valued employees.
Ten is the service provider of choice globally for many major financial institutions, premium consumer brands and corporates. The service drives key customer metrics including revenue growth, Net Promoter Score and supports digital transformation initiatives. Ten clients often see their return on investment (ROI) triple.
Our Case Studies
Driving NPS Performance
The world’s top private and retail banks have found that travel and lifestyle services boosts NPS of their valuable customers – by an average of +15 points higher.
The Value of Concierge
Use Content To Attract And Retain High And Ultra-High Net Worth Individuals
Content is a key tool used to attract, engage, convert and retain high and ultra-high net worth individuals. So, how do you create content for this discerning demographic and what kind of impact can you expect?
Download this white paper to uncover the content-marketing practices that can transform your HNWI/UHNWI business.
What Can Loyalty Points Buy?
Driving engagement and spend, loyalty programs are key to customer retention. Yet with an estimated $50 billion in points never redeemed, there’s a risk of disengagement and financial liability.
Here’s how you can encourage point spend and enhance lifetime loyalty.
Lifestyle Service Open APIs Fuel Customer Experience and Value
Our Case Studies
Ten’s Luxury Travel Trends 2025
At Ten Lifestyle Group, our insights into luxury travel reveal three key trends shaping 2025.
As high-net-worth clients seek more personalised and meaningful experiences, staying ahead of luxury travel trends is crucial for financial institutions, private banks, and wealth managers.
The Power of Personalisation
The Value of Concierge
Corporate clients see a strong ROI of at least 3x; underpinned by better retention rates, card spend, assets under management and new business.
Get to know the true value drivers of concierge.
Driving NPS Performance
How to drive your bank’s Net Promoter Score performance by creating broader relevance.
The world’s top private and retail banks have found that travel and lifestyle services boosts NPS of their valuable customers – by an average of +15 points higher.
The Value of Concierge
Corporate clients see a strong ROI of at least 3x; underpinned by better retention rates, card spend, assets under management and new business.
Get to know the true value drivers of concierge.
Driving NPS Performance
How to drive your bank’s Net Promoter Score performance by creating broader relevance.
The world’s top private and retail banks have found that travel and lifestyle services boosts NPS of their valuable customers – by an average of +15 points higher.
About Ten
Ten was founded in 1998 by Alex Cheatle and Andrew Long, who both had a vision to provide an unrivalled, personalised and trusted service that would help members get the most from life.
The business began providing a lifestyle concierge service to just 20 members in London. As its reputation, contacts and expertise grew, Ten’s member proposition became stronger, and the company expanded its private membership base.
In 2001, Ten won its first corporate contract to provide concierge on behalf of a major banking group. Today, Ten has more than 50 corporate client- and employee-loyalty programs and runs private membership services for millions of members worldwide.
In 2017 Ten Lifestyle Group plc (Symbol: TENG) was listed on the Alternative Investment Market (AIM) of the London Stock Exchange.
We are also the world’s first AIM-listed company to gain B Corp Certification as well as the first full-service concierge company to do so. We are focused on making a difference, not only to our clients and members, but to the future of our planet as well.
Our Clients & Partners
Our Clients & Partners
What Our Clients Say
‘Our Partners have shared with us that their Private Clients are truly impressed with our collaboration with Ten, and this is fantastic news. This accomplishment is largely attributed to the outstanding service offered by Ten.”
What Our Clients Say
‘Our Partners have shared with us that their Private Clients are truly impressed with our collaboration with Ten, and this is fantastic news. This accomplishment is largely attributed to the outstanding service offered by Ten.”