TheTicketingBusiness Awards celebrate leadership, innovation, and achievement across the global ticketing industry. In a highly competitive field of nominees including Music Glue, HandsIn, Eventori, 3D Digital Venue and Ticketek, Ten emerged as the standout winner at the 2025 ceremony, held at Emirates Old Trafford, Manchester.
A New Standard in Ticketing for Premium Audiences
Launched in June 2024, Ten Box Office is Ten’s proprietary ticketing platform, offering a seamless digital booking journey across live entertainment – including music, theatre, sport, and cultural events – without the need for a Lifestyle Manager. It is the first platform of its kind tailored exclusively for high-net-worth customers within Ten’s global concierge service, currently living in 16 markets worldwide.
This innovation represents a shift in how premium live entertainment is accessed. Built to support global supplier API integrations and direct allocations, Ten Box Office empowers rights holders and partners to reach a premium audience through a commission-free model that ensures maximum value return.
Why the Industry Recognised Ten Box Office
At its core, Ten Box Office solves long-standing industry challenges: distribution inefficiencies, high commission costs, and limited access to premium audiences. Instead, Ten’s subscription-based B2B2C model means partners can connect with loyal, high-spending members without revenue-sharing requirements or sponsorship conflicts.
Key platform features include:
- Interactive Booking Journeys with QR code generation, seat selection, domestic currency transactions and real-time confirmations
- Scalable API Integrations across global ticketing platforms
- Affiliate Link Hosting for traffic-driving event promotion
- Custom Bundling of tickets with travel or dining
- Data-Driven Marketing via behavioural insights and member segmentation
Measurable Impact in Just Six Months
Since launching, Ten Box Office has already shown transformative results:
- 26% increase in rights holder allocations, boosting revenue at higher margins
- 21% growth in digital bookings, demonstrating strong adoption
- Marketing open rates over 70%, driven by intelligent, personalised ECRM
- Average order values between £348 and £512, reflecting premium ticket spend
- +80 NPS – showcasing exceptional customer satisfaction
One Ten member shared: “The process was incredibly easy—booking London Grammar tickets while travelling with bad Wi-Fi was seamless. I’d definitely recommend it!”
Reaching Audiences Others Can’t
What sets Ten apart is its ability to introduce entertainment partners to new, high-value customer segments. By working with Ten, ticketing and event stakeholders gain:
- Direct access to affluent, experience-seeking customers across 3.5 million members
- Global reach with cross-border event marketing and travel facilitation
- Rapid campaign execution within 48 hours
- Full control over marketing visibility and reach
This model allows rights holders to test and optimise ticketing strategies across niche and broad audiences, all within a brand-safe and compliant framework.
Recognition Among the Industry’s Best
The award was presented during TheTicketingBusiness Forum 2025, attended by global senior industry figures. Other winners included AXS Europe for Ticketing Business of the Year and Jens Teichert of vivenu as Executive of the Year.
“Congratulations to everyone who reached the podium,” said Ian Nuttall, Co-Founder of TheTicketingBusiness. “Winners included our industry’s leaders and stand-out innovators, who should all be very proud of their achievements.”
Looking Ahead
The launch of Ten Box Office is just the beginning. With expanding API partnerships and continued geographic rollout, Ten aims to deepen its integration into the live entertainment ecosystem – offering rights holders frictionless access to new revenue streams and consumers unparalleled access to extraordinary experiences.
To learn more about Ten Box Office or how to partner with us, please get in touch.
Quotes from the judges as to why Ten was selected as a winner:
“Nothing else like this on the market, giving fans the opportunity to book official tickets, travel and dining reservations in one place. Ticket element of the platform equal to or better than some on the market who only specialize in selling Tickets”
“A unique combination of box office and incremental retail marketing and distribution platform connecting event Rights Owners and customers seeking Tier #1, VIP and Hospitality ticketing”
“From all of the nominators in this category – Ten Box Office has transformed ticketing by seamlessly integrating travel, dining, and entertainment into a premium, concierge-level experience. Its commission-free model, global scalability, and API-driven integrations provide rights holders with direct access to high-value customers, optimising ticket sales and enhancing the fan journey. By offering data-driven insights and a frictionless digital booking experience, Ten Box Office is reshaping the way ticketing operates at a premium level. Obviously this platform sets a new industry benchmark in efficiency, customer engagement, and strategic ticket distribution, making it the standout innovation in this category. This is why I think it should be the winner in this category.”
