We are pleased to announce results for H1 2025

Financial highlights  

• Net Revenue¹ of £31.8m, up 3% on the first half of the prior year (H1 2024: £30.9m) and up 5% at constant currency to £32.3m  

• • corporate revenue² of £28.0m (H1 2024: £27.1m) 

• • supplier revenue³ of £3.8m (H1 2024: £3.8m)  

• Adjusted EBITDA⁴ up £0.7m on the first half of prior year to £6.0m (H1 2024: £5.3m) and broadly flat at constant currency 

• Adjusted EBITDA margin⁵ increased to 18.9% (H1 2024: 17.2%) 

• Profit before tax up £0.8m on the first half of prior year to £1.1m (H1 2024: £0.3m) 

• Cash and cash equivalents increased to £11.2m (FY 2024: £9.3m), with net cash increased to £6.8m (H1 2024: £1.9m; FY 2024: £3.9m)  

Operational highlights 

• Won and launched an Extra Large⁶ contract in the USA with an existing global client, initially worth £5.0m per year, a Medium contract in AMEA with a new client and two, initially Small contracts 

• £6.6m (H1 2024: £6.4m) total investment in proprietary digital platforms, communications, and technologies, of which £3.2m (H1 2024: £3.7m) is capitalised development spend 

• • launched Ten’s Agentic AI⁷product in beta with end‐to‐end booking capability over chat, including WhatsApp, and the Ten Platform 

• • further enhanced Ten’s proprietary CRM (Ten MAID), improving high‐touch productivity and operational efficiency 

• • leveraged AI and automation to enhance content and member communications to hyper‐personalise the service 

• Number of Active Members⁸ up on the end of the prior year to 354k (FY 2024: 349k) 

• Maintained a high levels of member satisfaction⁹, which drives repeat use and value to Ten’s corporate clients 

CURRENT TRADING AND OUTLOOK  

Since the end of the period, Ten has continued to secure Material Contract developments that are expected to underpin profitable growth into FY 2026, most notably:  

• won a new contract spanning two regions to serve the UHNW clients of one of the world’s largest wealth managers. The contract will start as Small, with significant potential to grow over time 

• a multi‐year renewal of a Large contract in Europe, including an uplift in fees for a digitally‐led service  

• a multi‐year renewal of a Large contract in AMEA that is expected to grow  

• a multi‐year renewal of a Small contract in AMEA with improved pricing  

• a new loyalty program expected to grow an existing Large contract in Europe 

• improved pricing for an enhanced engagement program under an existing Extra Large contract in the Americas 

• a data integration project under an existing Large contract in AMEA  
  
  

On 25 February 2025, the Company hosted a Capital Markets Day, providing insights on how AI and technology are improving Ten’s operational efficiency and driving growth towards its medium‐term target of £100m+ of Net Revenue and Adjusted EBITDA margin target of 30%+. This included a demo of Ten’s proprietary Agentic AI product, highlighting its capability to deliver a members’ request, end‐to‐end brief take, search to book over chat, including WhatsApp, and the Ten Platform. Since then, the Group has been showcasing the capability to its existing and prospective clients, with its first roll‐out expected in H2 2025.  

Ten remains focused on delivering against its digital roadmap, including leveraging in‐house generative AI to drive personalisation, service efficiency and quality. The Group expects to generate net cash in the second half of the year and the Board’s expectations for the full financial year remain unchanged.  

The Board continues to monitor the potential impact of global macroeconomic factors and engagement with existing and prospective clients remains strong. We believe that Ten’s diversified service business and focus on relatively low risk economies mitigates risk, as does our in‐market delivery model for all material markets.  

Alex Cheatle, CEO of Ten Lifestyle Group, said;  

“We continue to strengthen our market position through advancements in AI‐driven technology and our digital platform, helping win new contracts and driving margin, efficiency, scalability, and service quality. Alongside a robust sales pipeline and deep competitive moat, these investments position us for profitable growth.” 

Analyst Presentation  

A recording of an online Analyst Presentation and the interim report will be made available on our investor resources page here: https://tenlifestylegroup.com/investors/resources/ 

Investor Webinar  

Additionally, an Investor Webinar tailored for current and prospective investors will be presented on Tuesday 29 April 2025 at 4:30pm. This will provide participants with detailed information about the Group’s half‐year results and strategic initiatives and offer an opportunity to interact directly with the leadership team. 

If you wish to attend either the Analyst Presentation or the Investor Webinar, kindly email investorrelations@tengroup.com. This will ensure that you receive the necessary details and access information for these events. 

1. Net Revenue includes the direct cost of sales relating to certain member transactions managed by the Group.
2. Corporate revenue is Net Revenue from Ten’s corporate clients, including service fees, implementation fees, and fees for the customisation of the Ten Digital Platform.  
3. Supplier revenue is Net Revenue from Ten’s supplier base, such as hotels, airlines and event promoters which sometimes pay commission to Ten.  
4. Adjusted EBITDA is operating profit/(loss) before interest, taxation, amortisation, depreciation, share‐based payment expense, and exceptional items.  
5. Adjusted EBITDA margin is Adjusted EBITDA as a percentage of Net Revenue.  
6. Ten categorises its corporate client contracts based on the annualised value paid, or expected to be paid, by the corporate client for the provision of concierge and related services by Ten as: Small contracts (below £0.25m); Medium contracts (between £0.25m and £2m); Large contracts (between £2m and £5m); and Extra Large contracts (over £5m). This does not include the revenue generated from suppliers through the provision of concierge services.  
7. Agentic AI: Artificial intelligence systems capable of autonomous decision‐making and goal‐directed behaviour, often acting on behalf of users with limited oversight.  
8. Individuals holding an eligible product, employment, account or card with one of Ten’s corporate clients are “Eligible Members”, with access to Ten’s platform, configured under the relevant corporate client’s programme, with Eligible Members who have used the platform in the past twelve months becoming “Active Members”.
9. Ten measures member satisfaction using the Net Promoter Score management tool, which gauges the loyalty of a firm’s member relationships 
   
   

Notes to Editors:  

About Ten Lifestyle Group Plc  

Ten Lifestyle Group plc partners with financial institutions and other premium brands to attract and retain wealthy and mass affluent customers.  

Millions of members have access to Ten’s services across lifestyle, travel, dining and entertainment on behalf of over fifty clients including HSBC, Swisscard and Royal Bank of Canada. Ten’s partnerships are based on multi-year contracts generating revenue through platform-as-a-service and technology fees.  

Ten’s operations are underpinned by an increasingly sophisticated personalisation platform comprising industry-first, proprietary technology, thousands of supplier relationships and 25 years of proprietary expertise delivered from over 20 global offices. Ten was also the first B Corp-certified company on the AIM market, demonstrating its commitment to sustainability, social responsibility and ethical business practices.  

Ten is on a mission to become the most trusted service platform in the world.  

For further information about Ten Lifestyle Group Plc, please go to: www.tenlifestylegroup.com.