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Trends in the luxury market

Trends in the luxury market

Like seismic waves after an earthquake, the reverberations of the pandemic have been felt long after its main event, leaving cracks in the economy and how we live in its wake. We investigate the lifestyle trends that have emerged among affluent and wealthy spenders in the aftermath.

From ‘revenge travel’ to gaming events and luxury cinema, many of the trends that are emerging among the affluent and wealthy are in response to major events such as the pandemic. But with the world’s economy showing slow growth as the war in Ukraine continues to drive up the prices of fuel and food, even the wealthiest among us are considering their purchases wisely, opting to spend it on special, more luxurious experiences while making conscious everyday choices.

Ten’s travel and lifestyle service makes these experiences possible, and we’ve gathered insights from our base of affluent and wealthy members to present a curated collection of trends that span travel, dining, entertainment, and shopping. You can use this insight to tailor your strategy and offer your clients the unique experiences they’re after to drive loyalty, retention, and card spend.


Who is the case study for?

Brands, private bankers, and wealth managers with a valued customer base, focused on mass affluent, high-net-worth wealth propositions. These insights will be of particular interest to those developing or reviewing their customer experience (CX) strategies, or to those undergoing procurement of lifestyle services (or concierge).

The paper will also provide valuable insights for premium and luxury suppliers looking to understand the potential changes in customer preferences and behaviors.


What questions does it answer?
  • How has Covid-19 recovery impacted trends in the luxury sector globally?
  • What trends are being seen amongst the UHNW, HNW and mass affluent consumers in the dining, entertainment and travel industries?
  • What should leading brands be prioritizing to account for these? 
  • How are lifestyle services used as a differentiator in CX strategies?
  • In what ways does Ten Lifestyle Group cater to these trends amongst its members?
Example sources from the paper
  1. Morgan Stanley Joins Chorus Expecting China to Open Spring 2023 – Low De Wei, Bloomberg

  2. The International Hotel Brand With More Michelin Stars Than Any Other – The Tasting Table

  3. How Covid Changed Business Travel Forever – Suzanne Rowan Kelleher, Forbes

  4. Five big takeaways from COP26 – Maxine Joselow, The Washington Post


To find out why now is the perfect time to invest in new CX strategies, read our thought piece from CEO Alex Cheatle on why interest rates are changing and so are customer strategies in financial services…

Our Case Studies

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How the high-net-worth and mass-affluent will travel in 2022 and beyond

Capitalize on luxury travel trends to increase customer lifetime value.

Lifestyle Service Open APIs Fuel Customer Experience and Value

Leading banks and financial services firms offer travel and lifestyle concierge services as part of their customer experience (CX) strategy. Open APIs allow these companies to surface the most relevant lifestyle services to their customers within their digital platforms and apps, growing acquisition, retention, engagement and card spend.

Interest rates are changing and so are customer strategies in financial services…

Private and retail banks should be working on their customer strategy when interest rates rise. Here are proven ways to invest in customer retention and acquisition.

The Value of Lifestyle Services

“We’re able to leverage the many choices available to open up conversations with clients… so we learn more and build deeper relationships.” – Senior Relationship Manager, a global private bank

Request A Case Study

Can’t find a case study for a problem that you are looking to solve?

If you are interested in any of the topics below, please let us know and we will get in touch.

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