Discover Diners Club x Case Study

Discover Diners Club

We worked closely with Discover Financial Services to create, both via our in-house team and freelance network, a library of video features and travel writing geared towards millennial customers.

The brief

Discover Financial Services wanted to make its recently launched Diners Club International website more appealing to millennials, while showcasing the global network of businesses that accept the card in popular destinations.

Our solution

We delivered a schedule of seasonal and evergreen articles, blogs, and videos which spotlight the restaurants, hotels, bars, and attractions that accept the card across 15 of the cardholders’ most visited destinations.

Our team created a monthly selection of punchy travel and dining content, from insider city guides and interviews with culinary trendsetters to handpicked hotel roundups and themed itineraries.

Services

Digital | Video

The impact

The campaign has extended to include more cities as Diners Club International expands its reach worldwide. Ten is now working with the client’s global communications agency to ensure that the website continues to be a vibrant destination for ESG-themed lifestyle content with cross-promotional potential for Discover Financial Services.

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