Visa Brazil

Touch-screen travel guides in airport lounges across South America

Description

Visa is the world’s largest financial payments processing company, with more than $160B in transactions processed annually.

The brief: Starting in October 2022, Visa Brazil is hosting Infinite cardholders in a new branded lounge at São Paulo/Guarulhos International Airport. Travellers enjoy access to a priority-positioned supersize interactive touch screen designed to help them discover culture, restaurants, and things to do in key destinations around the globe. VISA Brazil approached us to create the content for the screen for 10 cities across the globe covering dining, activities, and experiences.

Our content teams in Mexico, Brazil, and North America, worked with Ten’s dining, travel, and entertainment experts to identify three restaurants, three cultural experiences, and three activities for each city. We also supplied 90 licensed images in HD. Content for each city was created in English, Portuguese and Spanish.

Services

Strategy | Tech

The impact

The client was delighted with the quality of the recommendations and copy, immediately commissioning us for a second round of ten additional destinations.