Visa Brazil

Supersize interactive touch-screen guides at São Paulo/Guarulhos International Airport for the world’s largest financial payments processing company.

The brief

Since October 2022, Visa Brazil has hosted its premium Infinite cardholders in a branded lounge at São Paulo/Guarulhos International Airport, supporting Visa Infinite’s claim to be ‘the most sophisticated credit card in the world’. Lounge visitors enjoy access to a priority-positioned screen, designed to help them discover culture, restaurants, and activities in key global travel destinations.

Visa Brazil approached us to create content for the screen covering 20 cities across the globe, including the finest dining spots, activities, and experiences in New York, Cancun, and Orlando, as well as Paris, Lisbon, and Dubai.

Our solution

Our content teams in Mexico, Brazil, and North America consulted with Ten’s dining, travel, and entertainment experts to curate three restaurants, three cultural experiences, and three activities for each city.

As well as producing content in English, Portuguese, and Spanish, we sourced and delivered 180 licensed images in HD for the first phase of the project. We then refreshed the content in three waves of 40 new items, updating two-thirds of the content by the time the project concluded in October 2023.

Services

Strategy | Tech

The impact

The client praised the high quality of our copy and recommendations, reporting that the interactive content had the desired ‘wow factor’ for Visa Infinite lounge guests.