We meet with marketers to discuss their requirements and agree on the most current and relevant aspects of the destination to emphasise. We also work together on compiling a shortlist of travel experiences, hotels, restaurants, big-name local interviewees, and tour operators, ensuring the inclusions meet the client’s strategic objectives, fulfil their partner obligations, and fit the criteria for businesses and activities that Ten would recommend.
We’re keen to incorporate media trips, giving our writers first-hand destination experience to encourage evocative and well-informed content – adding to the global expertise that comes from having more than 20 locations, from London to Hong Kong. Clients also benefit from the involvement of our commercial travel colleagues, who can implement workshops or videos to train our lifestyle managers in selling a destination to our members.
We’ve recently created guides to Monaco, highlighting the principality’s sustainable appeal alongside its luxury and gastronomic charms; Spain, focusing on the culture, cuisine, and outdoor activities of five diverse regions; Dublin, Ireland’s Wild Atlantic Way, and Northern Ireland; Tenerife, aiming to reposition the island as a high-end destination; Madeira, showcasing its winemakers and outdoorsy appeal; and city guides to Vienna, Antwerp, and Helsinki. The guides normally tie in with an article or other supplementary content, while our sustainability-themed feature on Sweden’s Gothenburg area is a good example of a smaller project.
