Management Team
The Board
Julian Pancholi
Non-Executive Chairman
Julian (“Jules”) Pancholi joined the Ten Board in October 2017 and was elected Chairman in 2023. Jules is an experienced technology and marketing services entrepreneur.
Jules served as a non-executive director of Skyscanner Limited, the travel fare comparison website until the sale to C TRIP for over £1.4 billion in 2016.
Jules holds or has retired in the year from Non-Executive and Chairman positions with a number of innovative growth companies including Oritain (forensic supply chain traceability and ESG), Simple Online Health (e-commerce automation), Nitro Digital (life sciences marketing), Easy Storage (storage innovation), Borrow My Doggy (two-sided marketplace) and Lumity Life (wellness e-commerce). His other ventures include Nixxie Ltd (a US-focused advertising tech business), Socius Technology Group Limited (a B2B fintech workflow solution) and Nitro Property Ltd (a syndicate based property portfolio business).
Alex Cheatle
Group CEO and Co-Founder
Alex Cheatle co-founded the business in 1998. Alex is responsible for the Group strategy to become the most trusted service business in the world and the related focus to always be improving service levels.
Prior to founding Ten, Alex was a marketing manager at Procter & Gamble. Alex has a degree in Philosophy, Politics and Economics from Oxford University. Alex is based in London.
Andrew Long
Group COO, CEO AMEA and Co-Founder
Andrew Long co-founded the business in 1998. Andrew is responsible for key client and account strategy, legal & compliance, programme management, global real estate and operational & technology infrastructure.
Prior to founding Ten, he ran a UK market-leading event production and management business. Andrew has been based in Singapore with particular leadership responsibilities in AMEA since 2012.
Alan Donald
CFO
Alan Donald joined Ten in June 2019 as CFO. Alan has more than 30 years’ experience working in insurance, healthcare, aviation, business travel and leisure sectors.
Before joining Ten in June 2019, Alan was UK finance director at Thomas Cook for 9 months.
Previous to this, Alan was Finance Director of the travel division of Saga Group plc, EMEA CFO at Carlson Wagonlit Travel and CFO at Menzies Aviation part of the John Menzies Group. Alan also held senior finance positions at Willis Corroon, BUPA and Cigna Healthcare. Alan qualified as a Chartered Accountant with Deloitte Haskins & Sells.
Victoria Carvalho
Chief Proposition Officer
Victoria joined Ten’s Senior Leadership Team in April 2018 as Managing Director and was appointed Chief Proposition Officer in November 2022. Victoria has over 20 years of experience working in strategic roles focused on operational growth.
Prior to joining Ten, she spent 5 years as Vice President, Global Client Services and Operations for Nasdaq and 11 years with Thomas Reuters in New York and London.
Edward Knapp
Non-Executive Director
Edward is a seasoned global business leader with extensive experience in technology, growth strategy, risk management, and transformation. He has held executive roles in consultancy, high-growth technology companies and major financial institutions, including McKinsey & Company, Barclays, HSBC and Revolut.
Edward’s expertise spans various sectors including financial services, consumer, telecom, public sector and not-for-profit organisations.
He serves as non-executive director of the FTSE100 F&C Investment Trust Plc and has extensive international private-equity backed and Plc Board experience.
Carolyn Jameson
Non-Executive Director
Carolyn brings extensive executive and non-executive international experience in technology, travel and customer experience environments.
She has a proven track record as a strong business leader, adept at simplifying complexity and maintaining clarity in fast-growth and dynamic settings, including executive roles at Skyscanner and a current executive role at Trustpilot Group Plc.
Her expertise extends to building trusted relationships across cultures at stakeholder, board, and investor levels and possesses skills in corporate development, strategic thinking and change management in emerging and evolving areas.
