Established in 1856, Burberry is a leading British luxury fashion house with its headquarters in London, and over 400 stores globally.
We were commissioned to create eight city guides to be placed at Burberry boutique stores in the APAC region and sent directly to their VIP customers. There are eight city guides in total including Shanghai, Tokyo, Hong Kong, Singapore, Seoul, Beijing, Taipei, and Chengdu.
Each of the eight guides included 45 recommendations that appeal to the HNW customers, with four distinct sections for restaurants, bars and nightclubs, hotels and culture. Each venue included a striking image, a pithy description and a ‘Concierge tip’ based on our in-destination knowledge. The guides were delivered in English and transcreated in-house in Cantonese, Mandarin, Korean and Japanese.
The client were very pleased with the content and imagery. The printed guides will land in stores in early 2023.
Work About Services Contact Arbuthnot Latham Quarterly lifestyle magazines to...
Work About Services Contact Close Brothers Coffee table book delivered...
Work About Services Contact Discover Diners Club 85 articles and...
This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.
This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages.
Keeping this cookie enabled helps us to improve our website.
Please enable Strictly Necessary Cookies first so that we can save your preferences!