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A global series of in-store travel guides for high-spending customers 


Established in 1856, Burberry is a leading British luxury fashion house with its headquarters in London, and over 400 stores globally. ​

We were commissioned to create eight city guides to be placed at Burberry boutique stores in the APAC region and sent directly to their VIP customers. There are eight city guides in total including Shanghai, Tokyo, Hong Kong, Singapore, Seoul, Beijing, Taipei, and Chengdu. ​

Each of the eight guides included 45 recommendations that appeal to the HNW customers, with four distinct sections for restaurants, bars and nightclubs, hotels and culture. Each venue included a striking image, a pithy description and a ‘Concierge tip’ based on our in-destination knowledge. The guides were delivered in English and transcreated in-house in Cantonese, Mandarin, Korean and Japanese.


Print | Design

The impact

 The client were very pleased with the content and imagery. The printed guides will land in stores in early 2023. 

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