Join us as we celebrate Pride Month. Embrace diversity. Foster inclusion. Spread love through acceptance.

Burberry

A global series of in-store travel guides for high-spending customers 

Description

Established in 1856, Burberry is a leading British luxury fashion house with its headquarters in London, and over 400 stores globally. ​

We were commissioned to create eight city guides to be placed at Burberry boutique stores in the APAC region and sent directly to their VIP customers. There are eight city guides in total including Shanghai, Tokyo, Hong Kong, Singapore, Seoul, Beijing, Taipei, and Chengdu. ​

Each of the eight guides included 45 recommendations that appeal to the HNW customers, with four distinct sections for restaurants, bars and nightclubs, hotels and culture. Each venue included a striking image, a pithy description and a ‘Concierge tip’ based on our in-destination knowledge. The guides were delivered in English and transcreated in-house in Cantonese, Mandarin, Korean and Japanese.

Services

Print | Design

The impact

 The client were very pleased with the content and imagery. The printed guides will land in stores in early 2023. 

Explore more work

Content x Ten is a full-service digital content agency working across digital, print, design and CRM to craft bespoke solutions that will win, and keep, your audience’s attention.

Ten Lifestyle Management Limited © 2023 All rights reserved.