Arbuthnot Latham

Print and digital lifestyle magazines to deepen high-net-worth client engagement and generate business leads.

The brief

One of London’s most historical and influential private banks approached our team to create a 12-page, fully designed CEO letter to send to existing and prospective investors and clients.

Our solution

We accompanied the letter with lifestyle content across the dining, entertainment, wellness, home decoration, travel, and sustainable retail verticals.

The features had an ESG theme, and opened a new channel for Arbuthnot Latham to convey its brand values. Based on the positive reaction to the pilot project, we produced a 40-page lifestyle magazine, Designed for Life, to expand and further engage Arbuthnot Latham’s audience beyond the world of finance.

The 64-page second edition featured articles on conservation-friendly safaris, mental health, and more, with a third issue in the pipeline.

Services

Print | Design

The impact

The campaign has extended to include more cities as Diners Club International expands its reach worldwide. Ten is now working with the client’s global communications agency to ensure that the website continues to be a vibrant destination for ESG-themed lifestyle content with cross-promotional potential for Discover Financial Services.

‘The team at Ten are a pleasure to work with. Their content creation is underpinned by a deep understanding of the subject matter as well as a real flair for delivery. The team were very responsive to our needs and helped deliver a final product that expanded boundaries and pushed our brand experience forward for our clients.’

– Arbuthnot Latham