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Annual Report & Accounts 2024

Delivering Member Excellence through Innovation and Global Partnerships

Ten partners with global financial institutions and other premium brands to attract, engage, and retain wealthy and mass affluent customers.

This generates revenue through platform-as-a-service and technology service fees. Millions of members have access to Ten’s lifestyle, travel, dining, entertainment, and retail services. Ten leverages proprietary technology, a vast network of supplier relationships, and over 25 years of expertise from over 20 global service centres to deliver “better than the internet” results.

As the first B Corp‑certified company on the AIM market, Ten exemplifies commitment to sustainability, social responsibility, and ethical business practices.

Ten’s Three Pillar Growth Strategy fuelling its profitable Growth Engine

Ten continues to build on its efforts to become the world’s most trusted service by growing a responsible business. It is dedicated to building a responsible business that aligns with Ten’s core values of being member-focused, pioneering, and trustworthy. Ten’s status as a certified B Corp bolsters this commitment, providing a robust framework that guides the ESG Strategy. 

Building a strong member-led proposition:

Ten remains committed to its mission to become the world’s most trusted service provider. 

Growing corporate clients investments:

Corporate clients engage Ten’s services to improve engagement, retention, and acquisition of their premium customers.

Investing in Ten’s service platform:

Profits generated facilitate additional investment to further enhance and deepen Ten’s proposition. 

Minimising our environmental footprint

Targets

  • Achieve carbon neutrality for Scope 2 emissions with offsetting by 2025

  • Positively influence members by offering sustainable lifestyle choices and assisting them in achieving their personal carbon footprint goals

Progress

%

reduction in Scope 2 emissions for UK electricity

%

reduction in Scope 3 remote UK refunded mileage

Caring for our people and communities

Targets

  • Maintain Ten’s commitment to gender representation by ensuring that women constitute 50% of the senior management team and 60% of the workforce

  • Expand Ten’s internship programme to cultivate and foster emerging talent

Progress

%

female representation across the workforce

%

female representation in senior management

new interns joined Ten’s internship programme

Sustainable growth through strong governance

Targets

  • Maintain or improve Ten’s B Corp certification after new standards are released in 2025

  • Maintain a culture of accountability and integrity through the implementation of Ten’s whistleblowing, anti-bribery, corruption, and modern slavery policies

Progress

B Corp certified, achieving an overall score of

%

of the Board are independent Directors

Overall Score
Governance
Community
Customer
Workers
Enviroment

Q&A with Jules Pancholi,
Non-Executive Chairman and Chair of the ESG Working Group

Q: In what way has ESG been integrated into Ten’s business model?

The Group’s ESG strategies are closely integrated with Ten’s broader business goals. The ESG Working Group is tasked with identifying and assessing various ESG risks and opportunities.

The continuous monitoring enables the Board to adapt the Group’s strategies in real-time, ensuring alignment with our overarching business objectives by making informed decisions.

Q: What milestones has Ten achieved in its ESG initiatives and goals?

One of our significant milestones in our ongoing ESG initiatives is maintaining the B Corp certification secured in 2023.

Our certification underscores Ten’s commitment to responsible business practices. Furthermore, our internship programme remains a cornerstone in our commitment to fostering new talent.

This year alone, we welcomed 14 new interns from South Africa, Colombia, the United Kingdom, Brazil, Singapore, and Canada, and we are excited about building on this programme in the coming years.

Q: How will Ten sustain and build on its ESG initiatives and goals?

We consistently aim for year-on-year improvements in its governance, employment practices, social responsibilities, and environmental impact, as well as its obligations to corporate clients and members. One of our key strategies for the upcoming year is to achieve carbon neutrality (with offsetting) for our Scope 2 emissions.

Setting clear goals and performance metrics for the Group reaffirms our dedication to creating a more sustainable future, and we are excited about the positive impact this will have on communities and the environment.

Key Financial highlights

Net Revenue
£ m
Adjusted EBITDA
£ m
Profit before tax
£ m
Technology & Content
£ m
Material Contracts
Active Members
Cash & Equivalents
£ m

Leadership Reflections

Tech-Enabled Member Experiences

In 2024, Ten delivered groundbreaking innovation:

Ten Digital Platform

Now active in 60 countries, 22 languages, and 43 currencies

Generative AI
Co-pilot tools enhancing speed, personalisation, and accuracy across member services
Ten Box Office

A proprietary ticketing marketplace for exclusive events

Explore the full report

3 Dec 2024

Annual Report & Accounts 2024

Download by chapter

3 Dec 2024

Strategic Report

3 Dec 2024

Corporate Governance

3 Dec 2024

Financial Statements

Awards & Accolades

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