Annual Report & Accounts 2024
Delivering Member Excellence through Innovation and Global Partnerships
Ten partners with global financial institutions and other premium brands to attract, engage, and retain wealthy and mass affluent customers.
This generates revenue through platform-as-a-service and technology service fees. Millions of members have access to Ten’s lifestyle, travel, dining, entertainment, and retail services. Ten leverages proprietary technology, a vast network of supplier relationships, and over 25 years of expertise from over 20 global service centres to deliver “better than the internet” results.
As the first B Corp‑certified company on the AIM market, Ten exemplifies commitment to sustainability, social responsibility, and ethical business practices.

Ten’s Three Pillar Growth Strategy fuelling its profitable Growth Engine
Ten continues to build on its efforts to become the world’s most trusted service by growing a responsible business. It is dedicated to building a responsible business that aligns with Ten’s core values of being member-focused, pioneering, and trustworthy. Ten’s status as a certified B Corp bolsters this commitment, providing a robust framework that guides the ESG Strategy.
Building a strong member-led proposition:
Ten remains committed to its mission to become the world’s most trusted service provider.
Growing corporate clients investments:
Corporate clients engage Ten’s services to improve engagement, retention, and acquisition of their premium customers.
Investing in Ten’s service platform:
Profits generated facilitate additional investment to further enhance and deepen Ten’s proposition.
Minimising our environmental footprint
Targets
- Achieve carbon neutrality for Scope 2 emissions with offsetting by 2025
- Positively influence members by offering sustainable lifestyle choices and assisting them in achieving their personal carbon footprint goals
Progress
reduction in Scope 2 emissions for UK electricity
reduction in Scope 3 remote UK refunded mileage
Caring for our people and communities
Targets
- Maintain Ten’s commitment to gender representation by ensuring that women constitute 50% of the senior management team and 60% of the workforce
- Expand Ten’s internship programme to cultivate and foster emerging talent
Progress
female representation across the workforce
female representation in senior management
new interns joined Ten’s internship programme
Sustainable growth through strong governance
Targets
- Maintain or improve Ten’s B Corp certification after new standards are released in 2025
- Maintain a culture of accountability and integrity through the implementation of Ten’s whistleblowing, anti-bribery, corruption, and modern slavery policies
Progress
B Corp certified, achieving an overall score of
of the Board are independent Directors
Q&A with Jules Pancholi,
Non-Executive Chairman and Chair of the ESG Working Group
The Group’s ESG strategies are closely integrated with Ten’s broader business goals. The ESG Working Group is tasked with identifying and assessing various ESG risks and opportunities.
The continuous monitoring enables the Board to adapt the Group’s strategies in real-time, ensuring alignment with our overarching business objectives by making informed decisions.
One of our significant milestones in our ongoing ESG initiatives is maintaining the B Corp certification secured in 2023.
Our certification underscores Ten’s commitment to responsible business practices. Furthermore, our internship programme remains a cornerstone in our commitment to fostering new talent.
This year alone, we welcomed 14 new interns from South Africa, Colombia, the United Kingdom, Brazil, Singapore, and Canada, and we are excited about building on this programme in the coming years.
We consistently aim for year-on-year improvements in its governance, employment practices, social responsibilities, and environmental impact, as well as its obligations to corporate clients and members. One of our key strategies for the upcoming year is to achieve carbon neutrality (with offsetting) for our Scope 2 emissions.
Setting clear goals and performance metrics for the Group reaffirms our dedication to creating a more sustainable future, and we are excited about the positive impact this will have on communities and the environment.
Key Financial highlights
Leadership Reflections
"After two years of exceptional growth, Ten has sustained levels of Net Revenue, whilst achieving record Adjusted EBITDA profit and margin."
" Our competitive moat is deeper than ever, led by Ten’s technology, global reach and a market leading proposition.."
" Strategic contract wins and efficiency gains drive consistent revenue and Adjusted EBITDA, positioning the Group for growth into FY 2025."
" Our people are crucial in achieving the Group’s mission to become the most trusted service globally, and our remuneration strategy is designed to inspire, retain, and acknowledge the contributions of our global workforce that drives the Group’s success."
Tech-Enabled Member Experiences
In 2024, Ten delivered groundbreaking innovation:
Now active in 60 countries, 22 languages, and 43 currencies
A proprietary ticketing marketplace for exclusive events
Awards & Accolades
Keep me informed on the latest investor related information about Ten
Ten Lifestyle Group is requesting your contact information to send you investor-related information. You may unsubscribe from these communications at any time. For information on privacy practices and commitment to protecting your privacy, please review our Privacy Policy.