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About Ten

Mission and values

Our aim is to be the most trusted service platform in the world.

Member focused
Pioneering
Trustworthy

In the beginning

Ten was founded in 1998 by Alex Cheatle and Andrew Long, who both had a vision to provide an unrivalled, personalised and trusted service that would help members get the most from life.

The business began providing a lifestyle concierge service to just 20 members in London. As its reputation, contacts and expertise grew, Ten’s member proposition became stronger, and the company expanded its private membership base.

In 2001, Ten won its first corporate contract to provide concierge on behalf of a major banking group. Today, Ten has more than 50 corporate client- and employee-loyalty programs, and runs private membership services for millions of members worldwide.

A Chain, by Ben Moor. 

A short story based on a future imagined by Ten.

Imagine a Future with Ten

A Chain, by Ben Moor.  A short story based on a future imagined by Ten.

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Ten invented lifestyle management in 1998, becoming the global market leader in bespoke concierge services and events

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Ten invented lifestyle management in 1998, becoming the global market leader in bespoke concierge services and events

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Listed on the Alternative Investment Market of the London Stock Exchange in 2017, Ten is a dependable public company.

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Listed on the Alternative Investment Market of the London Stock Exchange in 2017, Ten is a dependable public company.

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We are the world’s first full-service concierge and the first AIM-listed company to gain B Corp Certification.

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We are the world’s first full-service concierge and the first AIM-listed company to gain B Corp Certification.

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Since 2017, we have consistently invested an average of £10m per year in technology (including AI and data security)

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Since 2017, we have consistently invested an average of £10m per year in technology (including AI and data security)

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We’ve achieved 100% client retention in the past three years, with 50-plus corporate partners and a positive reputation among our supplier base.

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We’ve achieved 100% client retention in the past three years, with 50-plus corporate partners and a positive reputation among our supplier base.

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Multidisciplinary content team of some 55 specialists globally – including a growing content agency – with proven results in combining creativity and data to provide tailored digital content and communications that engage and inspire members.

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Multidisciplinary content team of some 55 specialists globally – including a growing content agency – with proven results in combining creativity and data to provide tailored digital content and communications that engage and inspire members.

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Ten’s high NPS of +70 shows we double down on customer experience.

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Ten’s high NPS of +70 shows we double down on customer experience.

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Our publicly owned company employs more than 1,300 staff across 24 locations worldwide, with in-house product, content, tech, and design teams.

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Our publicly owned company employs more than 1,300 staff across 24 locations worldwide, with in-house product, content, tech, and design teams.

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A vast portfolio of partnerships, with the most prestigious and aspirational travel, dining, entertainment, retail, and lifestyle brands – including the world’s finest 10,000 restaurants.

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A vast portfolio of partnerships, with the most prestigious and aspirational travel, dining, entertainment, retail, and lifestyle brands – including the world’s finest 10,000 restaurants.

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Our data team can access more than nine million lifestyle points for everything from standard reporting to rich data visualisation, while our proprietary CRM software, TenMaid, collects, codifies, and allows us to exploit every piece of knowledge throughout the business.

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Our data team can access more than nine million lifestyle points for everything from standard reporting to rich data visualisation, while our proprietary CRM software, TenMaid, collects, codifies, and allows us to exploit every piece of knowledge throughout the business.

A different kind of service

Our Journey so far

Ten Standards

Ten Investors

Investors

Ten Lifestyle Group plc (Symbol: TENG) has been listed on the Alternative Investment Market (AIM) of the London Stock Exchange since November 2017, and is delivering on our vision to become the world’s most trusted concierge service. 

As more members discover Ten’s services, and more corporate clients choose to provide our services to their affluent customers, Ten will become a major challenger in the huge vertical markets of travel, events, dining and premium retail.

Learn more about Ten Lifestyle Group’s investment case, share information and corporate governance, as well as the latest results and investor resource.

Global service centres
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Different languages
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Workforce globally distributed
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Individual requests
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Fully PCI compliant
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Technology-centric
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Global offices
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Different languages
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Workforce globally distributed
0 %
Individual requests
0 m+
Fully PCI compliant
0 years
Technology-centric
0 %

Mission and values

Our aim is to be the most trusted service platform in the world.

Member focused
Pioneering
Trustworthy
Ten Mission & Values
Ten Lifestyle Group
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