A benefit that sits unused does nothing for our corporate client’s customer relationship. An Active Member has experienced a benefit funded by our corporate client, creating a meaningful opportunity for the client to connect with that customer and strengthen engagement and retention. Personalisation closes the gap. It make the first interaction relevant, so a member receives a suggestion relevant to their interests rather than a generic list of benefits. Ten PX connects member behaviour with lifecycle triggers, so the right message reaches the right member at the right moment. For example, as a member who might have booked my hotel in New York via the service, a pre-travel reminder will include recommendations to appropriate restaurants that can be booked right away online or discounts to relevant attractions. As our eligible member base grows, this gives Ten a larger opportunity to convert more benefit holders into Active Members and build engagement over time. AI agents are opening a new route to benefit usage: as members start delegating their organising to agents, those agents can act on Ten’s benefits for them. That means we get used in moments where members would previously have forgotten we could help.A benefit that sits unused does nothing for our corporate client’s customer relationship. An Active Member has experienced a benefit funded by our corporate client, creating a meaningful opportunity for the client to connect with that customer and strengthen engagement and retention. Personalisation closes the gap. It make the first interaction relevant, so a member receives a suggestion relevant to their interests rather than a generic list of benefits. Ten PX connects member behaviour with lifecycle triggers, so the right message reaches the right member at the right moment. For example, as a member who might have booked my hotel in New York via the service, a pre-travel reminder will include recommendations to appropriate restaurants that can be booked right away online or discounts to relevant attractions. As our eligible member base grows, this gives Ten a larger opportunity to convert more benefit holders into Active Members and build engagement over time. AI agents are opening a new route to benefit usage: as members start delegating their organising to agents, those agents can act on Ten’s benefits for them. That means we get used in moments where members would previously have forgotten we could help.

Premium is a feeling, not a price point. I comes from being known, getting things done without friction and enjoying access or benefits others cannot easily get. Digital delivery lets us offer much of that to a far wider audience. Victoria Carvalho Chief Proposition Officer Contents Generation – Section Contents Generation – Page Contents Generation – Sub Page Strateg 32 Ten Technologies Group Plc Annual Report & Acco Our modular platform lets corporate clients configure each tier to differentiate. A mass affluent member might enjoy personalised offers and instant digital booking. A top-tier member typically adds dedicated Lifestyle Manager support. Both are delivered through the same platform and to the same high standards. Wider access does not mean a thinner experience.

Ten builds a picture of each member from every interaction they have with us, whether on the Digital Platform or with a Lifestyle Manager: their interests and passion areas, requests, bookings, content and feedback. On the supply side, Ten Hub bring together inventory from our hotel, dining, travel and entertainment partners in a single store, where our Content team, supported by AI, classifies and enriches each item. This allows TenPX to match inventory precisely to member interests, combining it with our corporate client’s customer data to decide what to recommend and when. This personalisation means members receive timely, relevant suggestions, such as a new restaurant opening or an event they would not want to miss, rather than generic newsletters. Client data is used only for that client’s members and is never shared across clients. None of this works without trust. Ten maintains CI DSS Level 1and SOC II certification for the Digital Platform and applies the same controls to our new A capabilities.

AI supports high-quality outcomes at scale, strengthening member experience and operational leverage. Through the Digital Platform, members can self-serve everyday requests, including searching, browsing and booking travel, restaurants and tickets, or redeeming benefits Talia’s capabilities are being extended as agentic services to work more seamlessly with Ten MAID and support members requests across channels beyond chat. It is progressively automating more of the request journey, from creating the brief and clarifying details with the member to researching options and ultimately, completing the booking. Lifestyle Managers handle complex requests, judgement calls and moments that matter emotionally. AI-enabled tools, including Ten MAID and Ten Guardian help them work faster and support quality assurance of member communications, including tone and accuracy. AI makes Lifestyle Managers more effective; it does not replace them.