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Personal assistant: Ten and client launch new program  

Ten collaborates with a corporate client in Brazil to launch a 24/7 personal assistant program targeting high-net-worth families.
Personal assistant using mobile device

At Ten, we strive to meet our members where they are — whether they’re on holiday in Europe and in search of an eco-minded slow travel vacation by train, or at home and simply in need of a personal assistant to arrange a car service for a loved one.  

That’s why we’re collaborating with a long-standing corporate client to launch a first-in-market concierge proposition in Brazil: a personal assistant program. Uniquely co-designed with our members, the program promises to deliver a hyper-personalized experience. The service starts with understanding what members care about most and enjoy, and executes on these desires by offering a curated collection of luxury travel partners, exclusive experiences, and specially negotiated benefits with the world’s most coveted destinations and brands. 

‘Demand for high-end travel grew after the pandemic,’ notes Angela Alves, Ten’s Americas Director. ‘We recognized this pattern in our member base, so we proposed a unique, personalized service that is attentive to this high-income, increasingly discerning consumer segment.’ 

The personal assistant service is available 24/7 through select communication options, including a dedicated digital platform and a preferred group of Lifestyle Managers reachable anytime via WhatsApp, ensuring that there is always someone ready and on-hand to meet these members’ requests.  

Time is an invaluable asset, and our high-net-worth member base heartily agrees. With the personal assistant program, they won’t need to spend time searching for luxury accommodation, calling restaurants to make reservations, or waiting in online ticketing queues. Instead, they’ll simply enjoy their vacations and indulge in the program’s member-only benefits, including special treatment at 5-star hotels, such as early check-in or late check-out, unlimited access to VIP lounges, and discounts on private jets and certified executive helicopters.  

And the upgrades don’t end with travel — our dedicated team also secures priority bookings at Michelin-starred restaurants and exclusive access to top cultural events around the world. 

In addition to arranging these luxury travel, dining, and leisure experiences, the program will also provide personalized support for everyday tasks, such as purchasing an anniversary gift from Tiffany’s or booking a last-minute, post-work massage. 

At Ten, we continuously strive to innovate our service offerings and improve our members’ concierge experience. From launching digital-first engagement solutions to forging consistently impressive supplier relationships, members remain at the heart of all we do. By partnering with our corporate client, Ten are able to get to know each member on a more intimate and personal basis, ensuring that the member gets the most of the concierge service, one request at a time. 

For more information on Ten Lifestyle group and its innovation, please visit our news page.

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