Join us as we celebrate Pride Month. Embrace diversity. Foster inclusion. Spread love through acceptance.

Close Brothers

The banking and wealth management group gifted EXPLOREour travel and dining experts’ 98-page guide to the UK’s finest holiday destinations to its key investors. 

The brief

The 145-year-old group wanted to build on its financial content offering by delivering relevant and timely lifestyle editorial. 

Our solution

Ten’s travel operations team identified that, due to restrictions on international travel during the pandemic, there was a burgeoning demand for British staycations among high-net-worth individuals and their families.

Our content specialists proposed a premiumquality coffeetable book to inspire UK travel and reflect the qualities of sound advice and distinguished service in the Close Brothers brand.

The resulting publication explored 10 major regions from Cornwall to the Scottish Highlands, collecting 70 of the country’s finest sights and experiences, alongside 80 destination restaurants – as recommended by our London-based travel and dining experts. 

Services

Strategy | Digital | Print

The impact

With a print run of 10,000 for the book, Close Brothers reported excellent feedback and an increase in investment. The bank subsequently increased the role of lifestyle content in its communications by commissioning seasonal travel and dining articles from Ten to complement the financial features in its biannual magazines. 

Explore more work

Investors

Investors Investors Ten Lifestyle Group (‘Ten’) partners with global financial...

Content x Ten is a full-service digital content agency working across digital, print, design and CRM to craft bespoke solutions that will win, and keep, your audience’s attention.

Ten Lifestyle Management Limited © 2024 All rights reserved.